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Chords, Riffs and Auditions

About us

The key to building successful new businesses is to understand and deploy the key innovations which deliver competitive advantage. While analytical skills are important for problem solving, the crucial missing skill is often the ability to synthesize new solutions.

Technology businesses often find it difficult to match the technology promise versus market need. Innovation is not restricted to technologies: some of the most successful companies have been built on innovations in business models and distribution channels.

About Cartezia

Cartezia has been helping to build technology businesses for the last 20 years. Most of this work was initially focused in the creative industries, particularly in Digital Media. The focus then widened to building Cleantech, Healthcare and Advanced engineering companies. This experience has prompted Cartezia to design the RiffStream# process which has typically been used in ‘closed’ environments with the owners of intellectual property, usually larger corporates or universities.

To find out more about Cartezia go to

About AcceleratorIndia

AcceleratorIndia is a cross-border business accelerator that partners with UK companies to help capture the India opportunity. AcceleratorIndia offers the following services :

  • India_Context - Actionable insights on companies, markets and ecosystems of key growth sectors
  • India Business Build - Product and Service Shaping for India; Go-to-market strategies and plans; Partner, Channel and Customer Development

With a strong Core Team and an extended team of Resident Business Builders and Advisors, AcceleratorIndia provides hands-on services to UK businesses that seek to exploit the opportunities opening up in the Indian market.

To find out more about AcceleratorIndia go to

30 Apr 2014